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PDF Download Marketing: Principles & Perspectives. William Bearden, Thomas Ingram, Raymond Laforge, by William O. Bearden
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"Marketing: Principles and Perspectives, 5e" is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk about what marketing is, but prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills. The perspectives approach is present in the fifth edition; however, the over-riding theme concentrates on building customer equity.
- Sales Rank: #4041520 in Books
- Published on: 2006-09-01
- Original language: English
- Number of items: 1
- Dimensions: 10.79" h x .67" w x 8.58" l, 1.10 pounds
- Binding: Paperback
About the Author
Bill Bearden (Ph.D., University of South Carolina) is the NationsBank Professor of Business Administration at the University of South Carolina. Bill has won numerous teaching awards and is on the Editorial Review Boards of numerous journals. His research interests include marketing research and consumer behavior. Tom Ingram (Ph.D., Georgia State) is Department Chair and Professor of Marketing at Colorado State University. Tom's previous affiliations include the University of Memphis and the University of Kentucky. Tom has won numerous teaching and research awards, and has been published extensively in professional journals. His research interests include selling and sales management. Buddy LaForge (DBA, University of Tennessee) is the Brown-Forman Professor of Marketing at the University of Louisville. He is the founding editor of the Marketing Education Review. His work has also been extensively published in journals, and he serves on many boards and advisory councils. His research interests include marketing education and sales management.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Wrong edition, not clearly identified
By Janet
This is the international edition, not the correct one for the class, but this is the only text that popped up when I searched by ISBN.
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